F l e x E f f e c t®
  facial resistance training

Claudia Crowley-Miller

Information Contact

Claudia Crowley-Miller
Certification Coordinator


FIA Certification

Welcome
Contacts
FlexEffect® Facial Resistance Training
Why Get Certified?
Certification Requirement
Fee Schedule for Certification
What do you get for your Fees?
Code of Ethics
Professional Endorsements
Definitions and Some Q & A
Some Final Thoughts

 

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FlexEffect® Facialbuilding® ... Fastest Growing Field In Fitness!


  Copyright 1979-07 all rights reserved. FlexEffect.Com

 

Welcome

It is our Mission at FlexEffect® International to provide the individual the means to slow the evidence of real-time aging. In a world where extreme measures are often risked to achieve perfection, we offer a result proven program that is safe and extremely effective. 

The following information will answer your questions regarding the Certification Program. If you decide certification is something you would like to pursue, please contact, Claudia Crowley-Miller, our Certification Coordinator to obtain an application.

 

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Contacts

Deborah Crowley    Founder & CEO

Deb@flexeffect.com

Claudia Crowley-Miller    Certification Coordinator & Master Trainer

            Claudia@flexeffect.com

Customer Service   Product Management

            
Dan@flexeffect.com

 

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FlexEffect® Facial Resistance Training

FlexEffect® Facial Resistance Training is a complete Facialbuilding® program involving all the voluntary muscles of the face and neck. Through Facial Resistance Training, the muscles increase in size creating a firm, smooth lift.  

The majority of facial exercises taught today, such as isometrics, stop short of actually increasing the size of the facial muscle. Isometrics do a great job of replacing tone, (a slight contraction found in all muscles) but render very little result. Only Facialbuilding® is capable of increasing the size of facial muscle. No creams, no gloves, no nonsense. In our opinion, it is the only form of facial training that truly gets down to business. 

The most common argument regarding Facialbuilding® is that facial muscle is not the main culprit in facial aging but rather the loss of facial subcutaneous fat.  I must admit subcutaneous fat plays a huge roll but... the bottom line is this; facial muscle literally calls the shots when it comes to elastic fiber, subcutaneous fat and facial bone.

Only when facial muscle begins to lose its proteins (protein fills the individual fibers of the muscle giving it size) will a domino effect take place. When facial muscle atrophies it causes the loss of facial bone (cheeks become flat). You begin to lose elastic fiber because It is no longer needed to allow for stretching of the muscle and skin. The skin becomes slack.   Once the elastic fiber begins to break down due to lack of use, there will then become a loss of subcutaneous fat simply because it is stored between the fibers of the elastin, collagen, and to some degree, within the muscle itself.

This is why it is important for a person to begin Facialbuilding® early, to keep nature from taking its course.  The longer you can keep the muscle strong and highly elastic it will it continue to put stress on the bone helping to retard bone loss.  Strong facial muscles will continue the need for elastic fiber. This elasticity will in turn continue to store subcutaneous fat.    It’s a proven fact, when you rebuild muscle you do much to replace collagen, and when a person's face begins to fill out do to Facialbuilding® it is not just muscle you are looking at, that fullness is made up of everything that had been lost.

 

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Why Get Certified?

The business of FlexEffect® offers you the opportunity of a lucrative home based business that you can easily build around the rest of your life.

FIA Certification demonstrates a formal commitment to yourself and to the clients you serve to continually expand your knowledge base in the dynamic field of Facialbuilding®.

To be FIA Certified means that you yourself have experienced the amazing results of this program. Your face, like a picture, speaks a thousand words. You will have hands-on personal knowledge of the ups and downs, plateaus and awkward stages that accompany at least a years worth of training.   You will be proof of the results of FlexEffect® Facialbuilding® and what can be achieved. You have studied and have a thorough understanding of the facial structure, inclusive of all tissues (muscles and skin). You have passed exams that prove your comprehension of the program and how each exercise effects the face. You will have demonstrated correct technique and you will have been observed in your explanations of Why Get Certified? said technique.

Your clients will know that you are thoroughly educated in the FlexEffect®’s program. You will be trusted to teach a person to take their face into their own hands.

You do not need a degree, or have any specific background. You must, however, have the drive and passion to run your own business and whole-heartedly believe in what you are doing as well as make a commitment to constant education in the field of Facialbuilding®.

 

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Certification Requirement

We are offering three (3) levels of Certification. This is to allow for “Flexers” to begin their training career sooner than later. An FIA Certified Trainer (the first level) will have a substantial amount of Facialbuilding® experience. We believe that practice makes perfect with regards to demonstration. You will notice that each level of certification requires additional time and experience as well as demonstrated expertise both in demonstration as well as knowledge. Each level will demonstrate a degree of expertise. The first level, for example, will show solid comprehension of the program. The second level: expertise in demonstration. The third: mastery of the program, demonstration and exemplary knowledge of affected anatomy. A person needs experience working with individuals in order to streamline his/her training sessions; as well as learning how to answer the most challenging, yet common questions.  Additionally, all FIA Certified Trainers are expected to continually expand on their knowledge base in the dynamic field of Facialbuilding®.

FIA Certified Trainer:

·      One year of self-training* (self training is defined as working with the complete program as taught in the FE Book.)

·      Completed at least 3 months of FIA Certified Trainers Forum Workshop Training as a trainee (asking questions, sharing experiences etc…) – You must submit for qualification (Submissions for all qualifications is done through our Certification Coordinator)

·       Passing Score on FIA Certified Trainer Exam – administered online

    OR

·        Six (6) months self-training

·      Completed at least 3 months of FIA Certified Trainers Forum Workshop Training (trainee) – You must submit for qualification.

·      Verified instruction from a Master Trainer (Scheduled separately with a Master Trainer.) Your training is to include instruction of the Complete program

       ·   Passing Score on FIA Certified Trainer Exam – administered online.


FIA Technical Certified Trainer:

·      Holds an FIA Certified Trainer Certification

·      An additional year self-training

·      Participates as a Qualifying Trainer on the FIA Certified Trainers Forum Workshop for at least 3 months* (trainer - Providing online support to Flexers, answering questions, preparing materials, breaking down exercises) – You must submit for qualification thru our Certification Coordinator.

       ·    Passing Evaluation of the complete program demonstration from FE**
             (Scheduled through our  Certification Coordinator)

     OR   

·       Two years of self-training*

·      Participates as a Qualifying Trainer on the FIA Certified Trainers Forum Workshop for at least 3 months* (trainer) – You must submit for qualification   thru our Certification Coordinator .

·      Passing Score on FIA Certified Trainer Exam – administered online

·      Passing Evaluation of the complete program demonstration from FE**
(Scheduled through our Certification Coordinator)


FIA Master Trainer:

·       2 years as an FIA Technical Certified Trainer

·        Passing score on FIA Master Trainer Exam – administered online.

*Extended education in areas regarding the face and facial muscles will be considered for substitution of self-training and forum participation.

**For those unable to travel to FlexEffect for training or evaluation: You will be allowed to submit a video of yourself demonstrating the exercises for evaluation and approval.

 

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Fee Schedule for Certification

Fees are payable, as defined below, by each level. Half is due as you begin a qualifying session, and the remaining half due at the time of certification. You may work your way through each level only paying for the level that you are working on. You may go at your own pace as long as you have met the qualifications for each level. However, if you are grand fathered into a level due to FIA’s acceptance of your professional experience or educational background, you will still be responsible for the fees at the previous level.

Basic One-Time Fees:

FIA Certified Trainer                                                $1000.00  ($500.00 Due at the time of qualifying)

FIA Technical Certified Trainer                               $  250.00   ($125.00 Due at the time of qualifying)

FIA Master Trainer                                                    $  500.00

Total:                                                                         $1750.00*

Additional Expenses you may incur (not inclusive of typical business expense, bus. Cards, stationary etc.):

FE Training with a Master                                     $  varies depending on trainer

Additional attempts at Online FE Exam               $   30.00 each

Annual Renewal                                                   $ 250.00 (regardless of your level)

 

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What do you get for your Fees?

FIA Certified Trainer                                               

·        Usage of FIA Certified Trainer Title

·        A Trainers Manual (STILL IN PRODUCTION)

·        A Certificate for Framing

·        A Certification Card

·        Assistance in your practice by bringing you the latest news and concepts in facial fitness.

·        Access to a selection of Business Cards and Marketing Materials with FE Logo

·       Access to training tools for class usage (downloads)

·        Access to Online FIA Certified Trainers Forum

·        Placement on FE’s website for “Contact a Trainer” (an online business card)

·        Two attempts at the online FIA Certified Trainer exam (You will be charged $30 per additional attempt to pass the exam – No more than 4 attempts annually)

·        20% Discount on FE Product

FIA Technical Certified Trainer                                   

·        Includes Above

·        Usage of FIA Technical Certified Trainer Title

·        Full Page Web placement, includes Photo, Bio, Contact Info

·        Demonstration Evaluation by FE

      ·   25% Discount on FE Product

FIA Master Trainer                                                           

·       Includes Above

·        Usage of FIA Master Trainer Title

·        Qualification to train others in effort to receive their FIA Certified Trainer classification

·        Two attempts at the online FIA Certified Master Trainer exam (You will be charged $30 per additional attempt to pass the exam – No more than 4 attempts annually)

·       30% Discount on FE Product

Upon your First Certification regardless of the level you enter at:

·        4 complete training Programs (DVD, Book & CD Trainer)

Annual Renewal                                                       

Your annual renewal allows you to maintain the benefits of your original certifications: An online presence, Limited usage of the FE Logo, access to excellent training and marketing tools… etc.

 

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Code of Ethics

In addition to a contract, you will be asked to sign a code of ethics. It is important to us at FIA to maintain positive business practices.

As an Independent FIA Certified Trainer:                         

I will conduct myself with integrity and uphold the values of FlexEffect® International.

I understand that FlexEffect® has developed a reputation that is of great value and which must be utilized for the benefit of its clients. I therefore agree that I will not utilize the name, FlexEffect® without exclusive permission from FIA and will not engage in any deceptive, unlawful, or unethical consumer practice that may be detrimental or reflect poorly on FlexEffect® International, the Facial Building industry or me.

I will thoroughly learn the FlexEffect® Facial Resistance Training Program and present it to my Clients, realistically and without misleading or providing false expectations. Any claims, representations or statements I make regarding FlexEffect® will be those included in FlexEffect® literature as provided by FlexEffect®.

I will treat my business like any other prestigious enterprise and will fulfill commitments I make to my Clients, fellow trainers and associates

I will abide by local, state and federal laws that govern my independent business. I understand that it is my responsibility to comply with these laws, the laws of my industry and with FlexEffect®'s Policies and Procedures as they may be amended from time to time.

I will abide by local, state and federal laws that govern my independent business. I understand that it is my responsibility to comply with these laws, the laws of my industry and with FlexEffect®'s Policies and Procedures as they may be amended from time to time.

I will uphold this CODE OF ETHICS and I recognize that its success will require diligence to create an awareness among all Independent FIA Certified Trainers. I will not, in any way, attempt to persuade, induce or coerce another party to breach this Code. Any such action is considered a violation of this Code and thereby a violation of FlexEffect
®’s Policies & Procedures.

 

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Professional Endorsements

Loren Pickart, Ph.D
Discovered the tissue regenerative actions of copper-peptides. 
Bellevue, WA

"...As a Scientist in the field of aging reversal and skin remodeling, I personally want to congratulate Deborah Crowley on her design and development of what she coined in 1979, Facialbuilding®. Her non-surgical Program “FlexEffect Facial Resistance Training” has literally revolutionized Facial Reconstruction Alternatives.

When used with proven skin remodeling agents, Deborah Crowley's Facial Resistance Training program will definitely speed the development of a much more youthful and wrinkle-free face."

You will find FlexEffect featured in his latest book.

Anne Ingard, P.T.
Ingard Physical Therapy
Natick, MA

“…As a physical therapist for 28 years, I have treated many patients with conditions that resulted in facial muscle weakness or paralysis. I wish that I had known about the FlexEffect program years ago.    After viewing Deb Crowley’s program I realized that my exercise programs for facial muscle training were inadequate and I was under training my patients from the neck up.  Deb’s program reminded me that for optimal results, all the muscles of the head and neck must be trained, not just a few.  All the facial muscles work together to maintain the contour of the face and control the movement of the forehead, eyes, nose, jaw and mouth. Deb’s program is easy to follow.  She clearly explains each exercise and demonstrates proper technique."

Valori Treloar, M.D.
Board-Certified Dermatologist
Certified Nutrition Specialist
Boston, MA

“…I needed an exercise program to recommend to my patients and my internet search produced eight of them. Deb’s Flexeffect was the program with the best strength training focus.  Combining her bodybuilding expertise with a thorough knowledge of facial musculature, she has developed a program that makes sense physiologically.

Loss of muscle is not the only cause of aging of the face.  Decrease of fat pads, thinning of the layers of the skin, damage by ultraviolet light, poor nutrition all contribute.  However, Facialbuilding may well be one of the most important ways we can help slow the aging process.”

Mark E. McGovern, M.D., FACC, FACP
Miami, Fl

"...I have been doing FlexEffect for over a year. My results, to say the least, have been fantastic.  I practice them about 20 - 25 minutes almost every day

"From a scientific standpoint, facial exercises unquestionably work. Much as an applied program of bodybuilding   strengthens and enlarges the skeletal muscles, as well as tone and tighten the overlying skin, facial exercises do the same.  The skin and muscles in the face sag with time. A regular applied program of   facial exercise will strengthen and lift them, and tone and tighten the overlying skin as well.

Unfortunately, there are still many plastic surgeons that refute claims of the efficacy of facial exercises.  It may simply be that they are not familiar with the programs or techniques.  It's unimaginable to think, from a physiological point of view, that the effects of weight training stop at the neck."

Jon L.W. Richards M.D.
Aubrn, WA     

"...I can't imagine any knowledgeable medical professional would doubt that the facial muscles would respond any differently to exercise than any other skeletal muscle.  It's refreshing to finally come across a facial exercise program that not only can improve muscle tone but also increase muscle mass.  I believe these facial exercises as an adjunct to a healthy diet, nonsmoking lifestyle, and daily sunscreen use, can slow down if not reverse the ' normal' aging process."

Jennifer Sherwood, M.D.
Los Angeles, CA

"...While reading about the FlexEffect program and browsing the discussion board, I have noticed several references to the smooth skin of children compared to that of the sun damaged, aging skin of adults.  The reason kids can make thousands of expressions that do not result in wrinkles is not because of a lack of sun damage.  The epidermis of a newborn continuously grows to accommodate new growth in both musculature and skeletal structure.  Gerontologists have conclusively proven that this growth can occur from birth to about twenty-five years of age, after which the human body slowly begins to decline.  At that point, when the epidermis is no longer growing and stretching, is when the ravages of gravity and sun damage begin to take effect.  This is exactly when a program like FlexEffect is most beneficial.  Through facial resistance training, a person is able to increase muscle mass, thus causing the epidermis to stretch and reduce the appearance of wrinkles.   Thank you for your time and I look forward to joining you all as a facial flexer."

 

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Definitions and Some Q&A

 

Fees… How can I pay?

Fees are in US Dollars. They are payable by credit card, check, money order and soon Paypal.

Online Exams.. Can’t a person Cheat?

Many people will ask how taking a test online proves proficiency… and say that a person could use their book and all of their resources. This is true… We are concerned most with the fact that a person can come to the correct answer. Our exams are tough! Asking a lot of intricate details. Ultimately we want an individual to be able to respond properly to their clients. Our tests will be timed showing that answers can be gotten to quickly if necessary.

Qualifying in Workshop…What does that mean?

To qualify for any training status means you will actively participate on the Workshop forum. Your Avatar will be altered to reflect your status.

Qualifying for the First Level of FIA Certified Trainer - You will be expected to ask questions and answer simple questions.

Qualifying for the Technical Certified Trainer -You will be expected to answer technical questions and you will be asked to post a lesson on at least one of the FE exercises.

Trainers Manual

Will outline how Deb handles classes. From one on one to a group.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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Some Final Thoughts

The FIA Certification Program is in its infancy stage. We anticipate as the program grows there will be changes. We will keep all of our trainers current on any changes. Our website will also reflect any changes.

Should you have any questions regarding the program please do not hesitate to ask them. They will guide us in our updates and we will use them to build our Q&A portion of the FIA Certification Program web site.

Again, Best wishes in your endeavors

Deb Crowley                                   Claudia Crowley-Miller
   Deb                                Claudia

Founder & CEO                              Certification Coordinator