Author Archives: 11387024

Facial Bone Remodeling

Facial bone loss is the major cause of Eye Hollows, Nasolabial Folds and Marionette Lines. Such bone loss was once thought to be inevitable, well not anymore, through FlexEffect’s BoneFlex Remodeling, it takes no more than a serious commitment to training.


FlexEffect - Bone Remodeling - Pressure Reps - Deb Crowley age 61

BoneFlex Remodeling – Pressure Reps


In 2010 FlexEffect Facialbuilding® blew the doors off the world of facial training with the development and introduction of Facial Bone Remodeling; namely BoneFlex Remodeling™




Deborah Crowley Age 65 Founder of FlexEffect Facialbuilding

Deborah Crowley Age 65


Deborah Crowley Age 65 Founder of FlexEffect

Deborah Crowley Age 65

Deborah Crowley Age 65 Founder of FlexEffect Facialbuilding

Deborah Crowley Age 65












The beauty of Facialbuilding® is that it delivers all that is needed to separately address each component of the face (Skin, Muscle, and Bone). However, that wasn’t always the case; it took 29 years worth of Facial Resistance Training™ to finally figure that out!

At age 34, I developed Facial Resistance Training; and at that time was totally convinced I had found the be-all end-all. Then, approaching 60, reality set-in.  So again, I was on a mission.

I must say I was surprised to find all the studies regarding facial bone and how/why it eventually breaks-down; it all made sense, but what didn’t make sense was the lack of any suggestion as to what to do about it!  Seriously?…  all the time KNOWING what CAUSES bone loss?… just how hard could that answer be?

So what was the outcome? Today with13 yrs of BoneFlex Remodeling  added to the mix, I would certainly have had enough time to either trash my face or flat-out know I was right!

My suggestion? GET IN THE GAME!   FlexEffect Facialbuilding – Program


Facial Exercise VS Facialbuilding

Facialbuilding is a Complete Threefold Training Regimen, separately targeting muscle, skin, and bone for maximum results. This advanced form of training consists of ‘Facial Resistance Training for muscle, Cross Stretching for Skin Remodeling, and Jolting/Pressure Reps for BoneFlex Remodeling

FlexEffect Facialbuilding Study 1997 Physical Therapy

Deborah Crowley Age 31 – 1979 Clinical Study ‘Facial Resistance Training™’ Eureka Physical Therapy, Eureka CA.

As a competitive Bodybuilder in 1979, I developed Facial Resistance Training™ to make up for the loss of facial fat competitive bodybuilding is notorious for.  After a few years of Facial Resistance Training I was truly convinced I had found the answer to facial aging, and quite confident that such aggressive training of the muscle would also keep skin and bone in check as well… WRONG.While approaching 60 it became perfectly clear something was definitely missing; obviously targeting facial muscle solely was not going to go the distance! “Where there’s a will…”Short story: Extensive research on my part prompted the development of FlexEffect’s two new disciplines to address skin matrix breakdown and the loss of facial bone.  After several months of experimental training, I was blown away. I saw a marked improvement. So there you have it… FlexEffect Facialbuilding 3rd EditionHow effective is this training?    See Deb age 65



“Having reviewed facial exercise programs for my patients, I found Facialbuilding by FlexEffect superior in every aspect, scientifically sound and by far the most comprehensive…”

– Valori Treloar, M.D. Boston, MA
Board-Certified Dermatologist


Cross Stretching for Skin Remodeling




 Fibroblasts Cells…  The Holy Grail of Skin Remodeling

Studies show far more fibroblast activity resulting from mechanically stretched skin than typical wound repair brought about from cosmetically controlled procedures such as abrasions. punctures, laser, etc. It is important to note fibroblast cells do not respond to everyday physiological strain on the skin i.e., massage, facial exercise, vibration, etc. To promote the highest level of fibroblast activity, the skin must be stretched beyond normal levels.  Remember, it’s all about wound repair, so your goal is to bring about microscopic levels of damage; againmicroscopic… not visible to the naked eye.

Cross Stretching™ was developed by Deborah Crowley founder of FlexEffect and can be found within FlexEffects’ Facialbuilding 3rd, Ed.  This training is based on the same principle as Facial Resistance Training™ developed by Deborah in 1979 (the breakdown of facial muscle fiber to bring about hypertrophy)  Cross Stretching™ is the breaking down of the skins matrix i.e, weak, brittle, worn-out tissue to bring about thick, firm, supple, elastic skin.

FlexEffect Facialbuilding®
Mona: April 2018 to April 2019     More to come in the next 6 months!

Bottom line:
Facialbuilding covers every aspect of the face:  Skin, Muscle, and Bone; to neglect any one of these areas would be a complete waste of your time.   Example:  What good are lifted lids (muscle)  if the lids are still wrinkled (Skin) and what good are lifted smooth lids, if your eyes are sunken inward (Bone)


FlexEffect Lenten Sale!


FlexEffect Facialbuilding

FlexEffect’s Lenten Sale Over 1/2 off.  From March 18 Through April 21


View our Product page for a complete description of FlexEffect

See What FlexEffect Can Do!

Best Facial Exercises for Hooded Lids: FlexEffect

Deb Crowley Founder of FlexEffect Age 65


Deb Crowley Founder of FlexEffect Age 65

Carol Before FlexEffect

Carol Before FlexEffect

Carol After FlexEffect

Carol After FlexEffect


Cathy Before FlexEffect

Cathy Before FlexEffect

Cathy After FlexEffect

Cathy After FlexEffect


New Advancement In Facial Exercise

Advancement in Facialbuilding for Jowls, Marionette Lines and Nasolabial Folds.
This training picks up where Resistance Training  leaves off  i.e.,  Bone Loss

Jolting™  Pressure Reps™  Cross Stretching™

Advanced Facialbuilding for Jowls, Marionette Lines and Nasolabial Folds; due to facial bone loss

New advancement in Facialbuilding for sagging skin, sagging neck, facial wrinkles, eye-bags; due to health or age related loss of skin integrity

A few years prior to the DVD clips above, I developed three new Facialbuilding regimens: Jolting™ and Pressure Reps™ for Bone Flex Remodeling™ (addressing facial bone loss) and Cross Stretching™ for Skin-ReModeling (increasing collagen and elastic fiber). These three training methods are the first of their kind!:

The undisputed cause of facial-drape i.e., marionette lines, nasolabial folds, jowls, is the wasting of facial bone.  See Bone Flex Remodeling™ Jolting™ and Pressure Reps™

The science behind FlexEffect’s latest training technique for Skin-Remodeling (Cross Stretching™) was confirmed in a recent study by the Tissue Engineering and Wound Healing Laboratory at Brigham and Women’s Hospital; an affiliate of Harvard Medical School.  In the study, researchers noted that the “accumulation of neuropeptides in both epidermis and dermis were significantly increased after cyclical stretching of the skin.”

In layman’s terms, the researchers concluded that by stretching the skin, cellular physiology is affected in a positive way. Following the smallest amount of tissue damage (not visible to the naked eye), the body’s natural healing process takes over; a reaction triggered by FlexEffect’s Cross Stretching™. The healing process (the release of fibroblasts cells) creates new collagen and elastic fibers accompanied by a build-up of glycosaminoglycans (molecules that restore the skin’s moisture capacity); the result; … firmer, plumper, more elastic skin with fewer wrinkles.