History of FlexEffect Facialbuilding

1979 Beginning of Facialbuilding

1979 The Beginning of FlexEffect Facialbuilding



So…was the training Deb developed a success?  Today the phrase “Facial Resistance Training™” is used to describe just about every facial exercise program on the market. The news paper clipping to your left was taken from the ‘Times Standard’ in Eureka California in 1979.  It was the first article to ever be written about FlexEffect.  It was the beginning of Facialbuilding and the infamous phrase ‘Facial Resistance Training™’ coined by Deb to best describe what she developed

Below Deb tells her story.

I began teaching facial isotonics in the late 1970’s  At the time the name for such training was facial isometrics and was the only know form of facial training with much of the public considering it risky at best.  By 1978 I became interested in weightlifting.  Not long after entering the gym, I decided to step into competitive bodybuilding.  This move called for a marked reduction in body fat that   consequently had an aging effect on my face.  This was not an acceptable trade off.  However, if I were to continue training to compete, increasing my weight would not be an option.


Considering the fact resistance training allows the body a lower percentage of fact without looking too thin, I wondered what effect, if any, resistance training would have on my face.  I must admit I was a little nervous at the thought of trying resistance training on my face but I certainly wasn’t happy with my newly acquired look.  With no plans to give up the sport, I decided it was worth a shot.   So, I converted each facial isotonic exercise over to resistance… BINGO!  I found facial muscles to be every bit as responsive to resistance training as any other part of the body.  The  result of this training was even better than I had hoped.  The increase in muscle size created an even greater lift.  My face was still thin, but with the extra fullness I was able to lift the loose skin around my cheeks so I no longer looked gaunt.


That’s when it became obvious: isostonics would never go the distance.  They simply scratched the surface.  After a certain age, toning exercises would never be sufficient.  I’m quite sure that was the real reason facial exercises lacked the popularity it deserved.  Who would have thought back then…we just weren’t taking it far enough?

Prejudging Bodybuilding Competition

Prejudging – Bodybuilding Competition

The photo above was taken during prejudging at a bodybuilding competition.  At 5’6″ 112 lbs my face would have looked emaciated.  My cheeks clearly show build where just a few months before showed sag.


Fast Forward  –  2008


A study was done in which a group of seventeen women in early menopause were put on a weight training program for nine months. The results were that those who worked out with weights significantly increased their lumbar bone density.  Lumbar bone is the most porous bone as well as the most quickly lost;  It was previously thought impossible to build and replace.   Point being, bone is capable of adjusting its strength and mass in proportion to the amount of stress placed on it.


So what does that study have to do with the face?


Well…. that study sparked enough interest in me to dig-in and research all I could find to support my idea that facial bone would respond no differently.  I had always believed that facial resistance training (targeting facial muscle) would be sufficient in keeping ones face youthful for years and years to come.   I WAS WRONG … passing 60 proved me wrong.  Even with the most aggressive form of facial resistance training I realized it wasn’t enough, I needed to go directly after the bone itself.  While researching the latest finds concerning bone I also came across some very interesting new finds (to me) regarding skin.

Today, FlexEffect Facialbulding is the first and only facial fitness program to offer training that remodels (models) facial bone and remodels skin.  Once I developed and applied what I believed would go the distance, within a few months I was blown away with the results.

Read:  Bone Remodeling  and Skin Remodeling

The following is a portion of a press release regarding FlexEffect’s new training techniques.

Bone Atrophy Significantly Contributes to Facial Aging – Facial Exercise Expert Deborah Crowley’s Findings Now Backed by Scientific Research

Even with the success of her original and 2nd edition program she was not content to end it there. When Deborah reached the age of 60, most new acquaintances still guessed her to be in her 40s, but Deb was noticing some subtle facial changes she was not happy with. Extensive investigation led her to believe bone atrophy was the cause. She then developed Jolting and Pressure Reps for the remodeling of facial bone (increasing the bones density), and Cross Stretching to promote collagen and increase elasticity. The 2010 3rd edition of FlexEffect Facialbuilding includes these two completely new and innovative anti-aging techniques.

Right after the release of Deb’s 3rd edition, research, including a study carried out at the Baylor College of Medicine in Houston, correlates with Deb’s finding. These recent studies have shown beyond doubt that bone atrophy contributes significantly to facial aging, and that gravity and repetition of facial expressions are not such important factors in the aging process and more importantly, facial exercise just might be a way to slow down the bone loss.

Deborah affirms the researcher’s discoveries do not surprise her in the least. However, she is delighted that the results of the studies might lead to many more people who are concerned about facial aging find the solution to their problem is nothing more complicated than Facialbuilding for 15 minutes a day.

“I am proud to say that Flexeffect is the first facial training program that addresses the need for bone remodeling exercises, and we are the first to offer it,” declares Deb.

See Deb’s PhotosToday Age 65


Simply An Extension of Bodybuilding™