Author Archives: 11387024

Eye bags, Wrinkled Eyelids, Hooded Eyelids, Eye Hollows, Dark Circles

Of all the areas of the face, eye training is the most strategic. Without a doubt, the success of eye training rests solely on the trainer’s strategy in addressing skin, muscle, and bone separately. Such training is only made possible through three diverse training disciplines that makeup Facialbuilding.

Deborah Crowley Age 65 Founder of FlexEffect

Deborah Crowley Age 65 – Founder of FlexEffect              See Deb’s Photo Jurnal 

         “… it’s simply an extension of bodybuilding ”

Andrea Before & After

Andrea Before & After





FE Resistance Training™, Cross Stretching™,  FE Facial Massage™
Skin Rolling™

If bags are not caused by allergies or sleep deprivation, they are more than likely fat deposits. It was once thought the only way to remove eye bags was surgery. Studies show continued pressure applied over any fat deposit will cause it to dissipate. For example, overly tight undergarments leave permanent grooves. The same goes for tissue response throughout the body.

Jacqui Before & After

Jacqui Before & After




Facial Resistance Training™ BoneFlex Modeling™ Pressure Reps™

Hooded lids can be genetic. If they aren’t, however, they are likely caused by brow-drape due to thinning of the skin, and/or bone loss.

Tori Before & After FlexEffect Facialbuilding

Tori Before & After






Cross Stretching™ Facial Resistance Training™

The majority of Tori’s wrinkles were due to sun damage. Obviously, avoidance of the sun was paramount in her training. Cross Stretching™ was needed to repair her skin i.e., thicken and smooth the skin.  Aggressive FE Facial Resistance Training™ gave her all the lift she needed. One year of training. Her before/afters are a must-see!

Aimme Before & After FlexEffect

Aimee Before & After


BoneFlex Modeling™ FE Pressure Reps™ FE Cross Stretching™

If you were not born with eye-hollows, they were caused by bone loss and thinning of the skin.  Look at that skin!

Kay Before & After

Facial Resistance Training™ Cross Stretching™ Jolting™ Pressure Reps™ FE Massage™ FE Skin Rolling™

Dark Circles are generally inherited. However, Kay’s after photo clearly shows heredity was not her problem.  She trained aggressively using every tool FlexEffect offers, creating a firm, lifted full face.  One year of training…Great Job!

FlexEffect Facialbuilding®  TRAINING TECHNIQUES:

Facial Resistance Training –  Reps, Sets, Variations avoid Plateau
BoneFlex Modeling – Pressure Reps™  Jolting™
Skin Modeling – Cross Stretching™
FlexEffect Massage™ – FlexEffect Skin Rolling™

Visit our Before & After Photos


Neck & Jowl Lift through Facialbluilding

Addressing neck and jowl drape calls for more than an exercise per area. A lot more! Building muscle is important but you also need to work on bone modeling (Boneflex) and skin remodeling (Cross Stretching). Without all three components of training, you are wasting your time.


Deborah Crowley Age 65 Founder of FlexEffect Facialbuilding

Deborah Crowley Age 65 Founder of FlexEffect Facialbuilding


Cathy Before FlexEffect

Cathy Before FlexEffect

Cathy After FlexEffect

Cathy After FlexEffect

Before FlexEffect

Tina Before FlexEffect

Tina After FlexEffect

Tina After FlexEffect

Resistance Training for the neck is used not only to thicken the sterno muscles and smoothing much of the crapelike skin but also to strengthen the muscles which will lift and elongate the neck, alleviating drape and giving a more youthful appearance.

Cross stretching for skin remodeling is a form of training that breaks down old connective tissue and weakened elastin. This training forces wound repair. Therefore, the tissue remodels (rebuilds) itself to come back in thick and smooth. The neck responds beautifully to cross stretching.

BoneFlex Modeling is done to increase bone density; for example, If your goal is to target jowls you will perform Boneflex at the upper part of the check (Zagomatic / Malor) and at the jawline (Mandible). This training aids in thickening the bone lifting the jowls and sharpening the jawline all of which enhances the look of the neck.

Combining the three methods above will allow you to tailor your training to meet your personal needs, guaranteeing the best results possible. Learn all three methods within the FlexEffect Program!




BoneFlex Modeling

Facial bone loss is the major cause of eye hollows, nasolabial folds, and marionette lines. Such bone loss was once thought to be inevitable and irreversible. Well? Not anymore. Through FlexEffect’s BoneFlex Modeling, it takes no more than a serious commitment to training.


FlexEffect - Bone Remodeling - Pressure Reps - Deb Crowley age 61

BoneFlex Modeling – Pressure Reps


In 2010 FlexEffect Facialbuilding® blew the doors off the world of facial training with the development and introduction of Facial BoneFlex Modeling™


Deborah Crowley Age 65 Founder of FlexEffect Facialbuilding

Deborah Crowley Age 65


Deborah Crowley Age 65 Founder of FlexEffect

Deborah Crowley Age 65

Deborah Crowley Age 65 Founder of FlexEffect Facialbuilding

Deborah Crowley Age 65












The beauty of Facialbuilding® is that it delivers all that is needed to separately address each component of the face (Skin, Muscle, and Bone). However, that wasn’t always the case. It took 29 years worth of Facial Resistance Training™ (muscle training only) to finally figure that out!

At age 34 I developed Facial Resistance Training, and at that time was totally convinced I had found the be-all-end-all. Then approaching 60 reality set-in; again I was on a mission.

I must say I was surprised to find so many studies regarding facial bone and how/why it eventually breaks-down. It all made sense, but what didn’t make sense was the lack of any suggestion as to what to do about it!  Seriously?…  KNOWING what causes bone loss… and the answer never occurred to them?

So, what was the outcome of my new training? Today, after 13 yrs of BoneFlex Modeling  I can honestly say I certainly have had enough time to either trash my face or flat-out know I was right!

My answer to that question? Bottom line… absolutely nothing compares.

GET IN THE GAME!  FlexEffect Facialbuilding – Program


Facial Exercise VS Facialbuilding

Facialbuilding is a Complete Threefold Training Regimen, separately targeting muscle, skin, and bone for maximum results. This advanced form of training consists of ‘Facial Resistance Training‘ for muscle, Cross Stretching for Skin Remodeling, and Jolting/Pressure Reps for BoneFlex Modeling

FlexEffect Facialbuilding Study 1997 Physical Therapy

Deborah Crowley Age 31 – 1979 Clinical Study ‘Facial Resistance Training™’ Eureka Physical Therapy, Eureka CA.

As a competitive Bodybuilder in 1979, I developed Facial Resistance Training™ to make up for the loss of facial fat competitive bodybuilding is notorious for.  After a few years of Facial Resistance Training I was truly convinced I had found the answer to facial aging, and quite confident that such aggressive training of the muscle would also keep skin and bone in check as well… WRONG. While approaching 60 it became perfectly clear something was definitely missing; obviously targeting facial muscle solely was not going to go the distance! “Where there’s a will…”Short story: Extensive research on my part prompted the development of FlexEffect’s two new disciplines to address skin matrix breakdown and the loss of facial bone.  After several months of experimental training, I was blown away. I saw a marked improvement. So there you have it… FlexEffect Facialbuilding 3rd Edition How effective is this training?    See Deb age 65 

“Having reviewed facial exercise programs for my patients, I found Facialbuilding by FlexEffect superior in every aspect, scientifically sound and by far the most comprehensive…”

– Valori Treloar, M.D. Boston, MA
Board-Certified Dermatologist


Cross Stretching for Skin Remodeling




 Fibroblasts Cells…  The Holy Grail of Skin Remodeling

Studies show far more fibroblast activity resulting from mechanically stretched skin than typical wound repair brought about from cosmetically controlled procedures such as abrasions. punctures, laser, etc. It is important to note fibroblast cells do not respond to everyday physiological strain on the skin i.e., massage, facial exercise, vibration, etc. To promote the highest level of fibroblast activity, the skin must be stretched beyond normal levels.  Remember, it’s all about wound repair, so your goal is to bring about microscopic levels of damage; againmicroscopic… not visible to the naked eye.

Cross Stretching™ was developed by Deborah Crowley founder of FlexEffect and can be found within FlexEffects’ Facialbuilding 3rd, Ed.  This training is based on the same principle as Facial Resistance Training™ developed by Deborah in 1979 (the breakdown of facial muscle fiber to bring about hypertrophy)  Cross Stretching™ is the breaking down of the skins matrix i.e, weak, brittle, worn-out tissue to bring about thick, firm, supple, elastic skin.

Before to After FlexEffect










FlexEffect Facialbuilding®
Mona: April 2018 to April 2019.  More to come in the next 6 months!

Bottom line:
Facialbuilding covers every aspect of the face:  Skin, Muscle, and Bone; to neglect any one of these areas would be a complete waste of your time.   Example:  What good are lifted lids (muscle)  if the lids are still wrinkled (Skin) and what good are lifted smooth lids, if your eyes are sunken inward (Bone)


FlexEffect Lenten Sale!


FlexEffect Facialbuilding

FlexEffect’s Lenten Sale Over 1/2 off.  From March 18 Through April 21


View our Product page for a complete description of FlexEffect

See What FlexEffect Can Do!

Best Facial Exercises for Hooded Lids: FlexEffect

Deb Crowley Founder of FlexEffect Age 65


Deb Crowley Founder of FlexEffect Age 65

Carol Before FlexEffect

Carol Before FlexEffect

Carol After FlexEffect

Carol After FlexEffect


Cathy Before FlexEffect

Cathy Before FlexEffect

Cathy After FlexEffect

Cathy After FlexEffect


New Advancement In Facial Exercise

Advancement in Facialbuilding for Jowls, Marionette Lines and Nasolabial Folds.
This training picks up where Resistance Training  leaves off, Targeting Bone Loss and Skin

Jolting™  Pressure Reps™  Cross Stretching™

Advanced Facialbuilding for Jowls, Marionette Lines and Nasolabial Folds; due to facial bone loss

New advancement in Facialbuilding for sagging skin, sagging neck, facial wrinkles, eye-bags; due to health or age related loss of skin integrity

A few years prior to the DVD clips above, I developed three new Facialbuilding regimens: Jolting™ and Pressure Reps™ for BoneFlex Modeling™ (addressing facial bone loss) and Cross Stretching™ for Skin-Remodeling (increasing collagen and elastic fiber). These three training methods are the first of their kind!:

The undisputed cause of facial-drape i.e., marionette lines, nasolabial folds, jowls, is the wasting of facial bone.  See BoneFlex Modeling™ Jolting™ and Pressure Reps™

The science behind FlexEffect’s latest training technique for Skin-Remodeling (Cross Stretching™) was confirmed in a recent study by the Tissue Engineering and Wound Healing Laboratory at Brigham and Women’s Hospital; an affiliate of Harvard Medical School.  In the study, researchers noted that the “accumulation of neuropeptides in both epidermis and dermis were significantly increased after cyclical stretching of the skin.”

In layman’s terms, the researchers concluded that by stretching the skin, cellular physiology is affected in a positive way. Following the smallest amount of tissue damage (not visible to the naked eye), the body’s natural healing process takes over; a reaction triggered by FlexEffect’s Cross Stretching™. The healing process (the release of fibroblasts cells) creates new collagen and elastic fibers accompanied by a build-up of glycosaminoglycans (molecules that restore the skin’s moisture capacity) the result … firmer, plumper, more elastic skin with fewer wrinkles.