History of FlexEffect Facialbuilding

1979 Beginning of Facialbuilding

 1979 The Beginning of FlexEffect Facialbuilding



Facial Resistance Training™ … was just the beginning

So… was the training Deb developed a success?  Today the phrase “Facial Resistance Training™” is used to describe just about every facial exercise program on the market. The newspaper clipping to your left was taken from the ‘Times-Standard’ in Eureka California in 1979.  It was the first article to ever be written about FlexEffect. It was the beginning of Facialbuilding and the infamous phrase ‘Facial Resistance Training™’ coined by Deb to best describe what she developed.

Below Deb tells her story.

Trademark: click white box once on page
Better Business Bureau: scroll down, note ‘cosmetic sales’ they had no idea what I was talking about!

I began teaching Facial Isotonic’s in the late 1970s.  At that time, the name for such training was inappropriately titled Facial Isometrics and was the only known form of facial training available with much of the public considering it ‘risky at best’.  By 1978 I became interested in weightlifting. Not long after entering the gym, I decided to step into competitive bodybuilding.  This move called for a marked reduction in body fat that consequently had an aging effect on my face.  A hard body with a Shar-Pei face was not an acceptable trade-off;  however, if I were to continue my quest, increasing my weight was completely out of the question.

Considering the fact resistance training allows the body a lower percentage of fat without looking too thin, I wondered what effect if any resistance training would have on my face.  I must admit I was a little nervous at the thought of trying resistance training on my face but I certainly wasn’t happy with my newly acquired look.  So, with no plans to give up the sport, I decided it was worth a shot.  I converted each Facial Isotonic exercise over to resistance… BINGO!  I found facial muscles to be every bit as responsive to resistance training as any other skeletal muscle of the body.  The result of this training was even better than I had hoped.  The increase in muscle size created the exact amount of lift I needed.  My face was still thin, but with the extra fullness, I was able to lift the loose skin around my cheeks so I no longer looked gaunt.  It became quite obvious to me Isotonic’s (toning exercises) would never go the distance for lifting facial drape caused by weight loss or facial aging…  they simply scratch the surface.    I finally understood why facial exercise lacked the popularity it deserved… we just weren’t taking it far enough.

Redwood Empire Muscle Classic

Redwood Empire Muscle Classic



The photo at left was taken during prejudging at a bodybuilding competition.  At 5’6″ 112 lbs, my face would have looked emaciated. My cheeks clearly show build where just a few months before showed sag.

Fast Forward  –  2008

A study was done in which a group of seventeen women in early menopause was put on a weight training program for nine months. The results were that those who worked out with weights significantly increased their lumbar bone density.  Lumbar bone is the most porous bone as well as the most quickly lost;  It was previously thought impossible to build and replace.   The point being, bone is capable of adjusting its strength and mass in proportion to the amount of stress placed on it.

So what does that study have to do with the face?

Well… that study sparked enough interest in me to dig-in and research all I could find to support my idea that facial bone would respond no differently.  I had always believed that facial resistance training (targeting facial muscle) would be sufficient in keeping one’s face youthful for years and years to come.   I WAS WRONG … passing 60 proved me wrong.  Even with the most aggressive form of facial resistance training, I realized it wasn’t enough, I needed to go directly after the bone itself.  While researching the latest finds concerning bone I also came across some very interesting new finds regarding skin.

Today, FlexEffect Facialbulding is the first and only facial fitness program to offer training that remodels facial bone and remodels skin. Once I developed and applied what I believed would go the distance, within a few months I was blown away by the results.

Read:  Bone Remodeling  and Skin Remodeling

The following is a portion of a press release regarding FlexEffect’s new training techniques.

Bone Atrophy Significantly Contributes to Facial Aging – Facial Exercise Expert Deborah Crowley’s Findings Now Backed by Scientific Research

Even with the success of her original and 2nd edition program, she was not content to end it there. When Deborah reached the age of 60, most new acquaintances still guessed her to be in her 40s, but Deb was noticing some subtle facial changes she was not happy with. An extensive investigation led her to believe bone atrophy was the cause. She then developed Jolting and Pressure Reps for the modeling of facial bone (increasing bone density), and Cross Stretching to promote collagen and increase elasticity. The 2010 3rd edition of FlexEffect Facialbuilding includes these two completely new and innovative anti-aging techniques.

Right after the release of Deb’s 3rd edition, research, including a study carried out at the Baylor College of Medicine in Houston, correlates with Deb’s finding. These recent studies have shown beyond doubt that bone atrophy contributes significantly to facial aging, and that gravity and repetition of facial expressions are not such important factors in the aging process and more importantly, facial exercise just might be a way to slow down the bone loss.

Deborah affirms the researcher’s discoveries do not surprise her in the least. However, she is delighted that the results of the studies might lead to many more people who are concerned about facial aging find the solution to their problem is nothing more complicated than Facialbuilding for 15 minutes a day.

“I am proud to say that Flexeffect is the first facial training program that addresses the need for bone-modeling exercises, and we are the first to offer it,” declares Deb.

See Deb’s PhotosToday Age 65


Simply An Extension of Bodybuilding™